rija.
The Social Rija — Voice · Vision · Velocity —The Social Rija — Voice · Vision · Velocity —The Social Rija — Voice · Vision · Velocity —The Social Rija — Voice · Vision · Velocity —
Portfolio · Vol. 07 · MMXXVI

The soft rebellionof a brand’sown voice.

I’m Rija — a social media manager & strategist stitching curiosity, storytelling and analytical instinct into brands that refuse to blend in.

See the case studies→Read the story
Nº 001 · The Muse
Editorial — 2026
Rija — portrait

Signal, not noise

42M+

organic reach shaped

Available Q3 2026◆Beauty · Fashion · Hospitality · Travel · Tech◆Seoul ⇄ London ⇄ Remote◆Community-first · Strategy-led · Editorial by taste◆Available Q3 2026◆Beauty · Fashion · Hospitality · Travel · Tech◆Seoul ⇄ London ⇄ Remote◆Community-first · Strategy-led · Editorial by taste◆

The Index

Seven chapters,
one obsession.

Every brand deserves a language of its own. This is how I build it.

  1. 01About — the person behind the strategy→
  2. 02Expertise — what I actually do→
  3. 03Journey — agencies, industries, chapters→
  4. 04Case studies — the work, in full→
  5. 05Reels — motion, edited by hand→
  6. 06Contact — start a conversation→

Selected · 2024–2026

A quiet portfolio.

All case studies →
Muse Beauté × Tamburins
01 · Beauty · Global × K-Beauty2025

@muse.tamburins

Muse Beauté × Tamburins

A quiet luxury collab between a French heritage house and a Seoul cult favourite.

Open case study→
Olvera Luxe Nail Studio
02 · Beauty · Independent studio2024 — ongoing

@olveraluxenailstudio

Olvera Luxe Nail Studio

Turned a neighbourhood salon into a booked-out ritual with an eight month waitlist.

Open case study→
47 Restaurant
03 · Hospitality · Fine dining2024

@47.restaurant

47 Restaurant

A tasting menu, translated into a grid you can almost taste.

Open case study→
Nomatic
04 · Travel · Tech-lifestyle2024

@nomatic

Nomatic

A travel gear brand that stopped selling backpacks and started selling distance.

Open case study→